For my A2 coursework production my group and i created a music video advertising a song from the artist we created; Alex Echo.
From research i found that a lot of popular music videos are based on the youth travelling. So we decided to take this idea forward, however a lot of these types of videos are used for the genre pop and dance. Our artist is very indie which widens our target audience as the video would appeal to people that enjoy travelling inspired videos and also people that are into indie music.
Another craze that is extremely popular with the youth is the 'selfie'. This is extremely popular with apps like snapchat a social messaging sight which allows you to send pictures for limited time, instagram is also extremely popular with selfies. There is also a song called 'selfie' by the The Chainsmokers. We decided to make the whole video in a selfie format with the camera being hand held in front of each characters face. This would immediately attract a lot of the younger generation and young adults as the majority of people have an interest in taking selfies. This widens our target audience tremendously
Most of our characters in our video are in their late teens. The media tend to give a negative representation of teenagers and making them out to be trouble. However we went against that representation and presented them as positive characters, very active and happy. Presenting them positively is vital as our target audience ranges from 12-25. However all of the male characters and involved in sporting activites such as swimming and riding a bike. Where as the female character is traveling and enjoying the sun. Levi-Strauss binary oppositions theory applies here as the males are presented as the typical strong active character and the female is presented as calm and enjoying a girls holiday.
Thursday, 29 January 2015
Wednesday, 28 January 2015
Creativity: How your skills have progressed and how they helped you in your productions
Creativity is the act of turning new and imaginative ideas into reality
In AS we took influences from different films and a topic in the media; mental health. After spending hours researching about the illness schizophrenia, we discovered that with using such a strong topic we could become as creative as we liked to no extent. This is because the mind is such an open subject, and there is yet so much that remains undiscovered.
Out of the whole opening sequence, there was one shot that stood out the most. We filled a bath tub with water and leaves and using a close up shot, we were able to make it look like an exact replica of a lake in the woods that the rest of the sequence was filmed. Then using a tad of make up we made our character look as dead as possible, we then positioned her in the tub with the leaves surrounding her face.
We filmed the whole sequence in a wooded area, this would help present the genre of thriller. When it came to post production stage, we made the sequence very jumpy and confusing. This would make the audience just as disorientated as the character himself. We did this by flashing from shot to shot, and turning shots upside down. I feel that this worked very well as it adds to the abnormal sinister atmosphere. It is very similar to the way Christopher Nolan's film Memento was edited.
In A2 we created a music video with the whole video being in a 'selfie' format. We did this because our target audience for our artist is late teens and with the 'selfie' craze being very popular right now we took this to our advantage and knew this would immediately attract our audience.
From my research I found that a lot of popular music videos are regularly about a journey or travelling, and living young. So we decided to use this idea into our music video. Through out the video we showed a journey of a Go Pro camera being shared with numerous people. We did this by starting with Alex Echo and his journey to school and then being placed in his bag, the bag then opens to another character pulling the camera out at an airport. We then follow her journey around Barcelona for her to place the camera back in the bag, for another character to open it in a different location. We presented all of our characters positively as they all seem very active.
My skills have progressed since my AS production in the way that i became more creative with location, moving from a bland wooded area to multiple uplifting scenery's such as a swimming pool, Barcelona and a park. I also became more creative when it came to editing, as time was very important in a music video, we found it very hard to include the bag shot at the end of every character. However after a long time of playing around with premiere we eventually achieved what we were hoping for.
We went against the theory that when editing a film all of the shots should flow, and when editing a music video it doesn't matter if it doesn't flow. Whereas for our opening sequence, it is very jumpy and surreal and with our A2 music video the majority of it flows.
In AS we took influences from different films and a topic in the media; mental health. After spending hours researching about the illness schizophrenia, we discovered that with using such a strong topic we could become as creative as we liked to no extent. This is because the mind is such an open subject, and there is yet so much that remains undiscovered.
Out of the whole opening sequence, there was one shot that stood out the most. We filled a bath tub with water and leaves and using a close up shot, we were able to make it look like an exact replica of a lake in the woods that the rest of the sequence was filmed. Then using a tad of make up we made our character look as dead as possible, we then positioned her in the tub with the leaves surrounding her face.
We filmed the whole sequence in a wooded area, this would help present the genre of thriller. When it came to post production stage, we made the sequence very jumpy and confusing. This would make the audience just as disorientated as the character himself. We did this by flashing from shot to shot, and turning shots upside down. I feel that this worked very well as it adds to the abnormal sinister atmosphere. It is very similar to the way Christopher Nolan's film Memento was edited.
In A2 we created a music video with the whole video being in a 'selfie' format. We did this because our target audience for our artist is late teens and with the 'selfie' craze being very popular right now we took this to our advantage and knew this would immediately attract our audience.
From my research I found that a lot of popular music videos are regularly about a journey or travelling, and living young. So we decided to use this idea into our music video. Through out the video we showed a journey of a Go Pro camera being shared with numerous people. We did this by starting with Alex Echo and his journey to school and then being placed in his bag, the bag then opens to another character pulling the camera out at an airport. We then follow her journey around Barcelona for her to place the camera back in the bag, for another character to open it in a different location. We presented all of our characters positively as they all seem very active.
My skills have progressed since my AS production in the way that i became more creative with location, moving from a bland wooded area to multiple uplifting scenery's such as a swimming pool, Barcelona and a park. I also became more creative when it came to editing, as time was very important in a music video, we found it very hard to include the bag shot at the end of every character. However after a long time of playing around with premiere we eventually achieved what we were hoping for.
We went against the theory that when editing a film all of the shots should flow, and when editing a music video it doesn't matter if it doesn't flow. Whereas for our opening sequence, it is very jumpy and surreal and with our A2 music video the majority of it flows.
Apply theories of narrative to one of your productions.
For my AS Media production we created an opening sequence based on mental health and the illness, schizophrenia. Our character, Christopher Morrison repeatedly has dreams about numerous people all very different from each other, however he cant seem to separate himself from them. A murder is then taken place with Christopher being the main suspect. We later discover that he suffers from Schizophrenia and the people in his dreams are his Alta egos. The opening sequence shows Christopher walking through the woods appearing to be very disorientated.
The genre thriller is clearly shown by the sinister diegetic sounds such as music, and the voice over. We chose to keep the dialogue to a limit and only have a voice over instead of Christopher speaking. This is because it's only an opening sequence and we didn't want to give too much away in the first three minutes, as this would keep the audience engaged and wanting to watch the rest of the production. We presented Christopher as an ordinary boy in his late teens dressed normally to anyone in this age group. Using a character with blonde hair goes against the whole dark hair mysterious stereotype, blonde hair is seen as quite innocent which contrasts to Christopher's character. This would immediately create enigma codes as the audience would be wondering why he is presented so harmlessly in the beginning of the film. Later to watch his character progress throughout the film.
Our sequence slightly applies to Propp's theory, although we do not have a princess or the dispatcher, we definitely have the hero; Christopher Morrison, and the villain being the psychological disorder Christopher battling is against.
Our sequence also applies to Levi-Strauss's binary oppositions theory. As we present the dead female to be very weak and vulnerable, in marked contrast to this Christopher is presented as quite a strong and muscular character.
The genre thriller is clearly shown by the sinister diegetic sounds such as music, and the voice over. We chose to keep the dialogue to a limit and only have a voice over instead of Christopher speaking. This is because it's only an opening sequence and we didn't want to give too much away in the first three minutes, as this would keep the audience engaged and wanting to watch the rest of the production. We presented Christopher as an ordinary boy in his late teens dressed normally to anyone in this age group. Using a character with blonde hair goes against the whole dark hair mysterious stereotype, blonde hair is seen as quite innocent which contrasts to Christopher's character. This would immediately create enigma codes as the audience would be wondering why he is presented so harmlessly in the beginning of the film. Later to watch his character progress throughout the film.
Our sequence slightly applies to Propp's theory, although we do not have a princess or the dispatcher, we definitely have the hero; Christopher Morrison, and the villain being the psychological disorder Christopher battling is against.
Our sequence also applies to Levi-Strauss's binary oppositions theory. As we present the dead female to be very weak and vulnerable, in marked contrast to this Christopher is presented as quite a strong and muscular character.
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